Pricing Strategies – 3 Tips to Increase your Perceived Value Part 1

Improving your perceived value is a quick way to be able to charge more for your products and services.  In fact, once you improve your perceived value it’s crucial to increase what you charge or you will have a difficult time convincing your customers and clients that you are indeed offering great value.  Remember, people are typically taught to believe that you get what you pay for.  This is a GOOD thing for you and your business.

Here are three ways for you to improve your perceived value without investing time and money.

1. Offer a strong guarantee

Consider adding performance or satisfaction guarantees. This shows that you’re confident about your product or service and are willing to stand behind it.  A word of caution: be careful about performance guarantees.  You MUST be realistic and avoid any possibility of deception.

2. Use testimonials

Social proof is a simple way to add value to your offers.  Let your prospects see that others have already benefited from what you are selling.  If you don’t have testimonials, begin today.  Go back to past customers and clients and ask for authentic feedback on their experience with you and your business.

3.  Improve your visibility

The more people see you and hear about you, the more they will trust in what you have to offer; provided, of course, that what they see and hear is positive.  There are many ways that you can improve your visibility including submitting press releases, being interviewed, speaking at associations, writing articles, etc.

Take a look at what you are offering your market right now.  Where are some areas that you can improve upon your perceived value?

Write down at least three ways that you can begin improving your perceived value and start doing so right away.  Before you know it, your market will expect you to be charging more that you currently are.