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What Do Skydiving And Setting Your Fees Have In Common?
Did I just compare an extreme sport with your business? I sure
did, and here’s why.
A little background first. A few years ago some friends and I
decided that it would be a good idea to go and jump from a
plane…so, we did! And it was a total blast! (No pun intended) I
had so much fun that I began lessons to become a certified skydiver
a couple weeks later. Although I haven’t made any recent jumps, I
have logged 47 in total.
So, here is where I draw the comparison between skydiving and
raising (or establishing) prices in your business and charging what
you deserve. Just like in skydiving, the fear surrounding what you
charge is all in the build-up. It’s not what happens after the
leap that’s scary; it’s everything in your mind that leads up to
the leap.
I will never remember my very first drive out to the drop zone
(DZ). I was PETRIFIED! Frankly, I didn’t know if I would go
through with it, but with two of your best friends out there with
me did I really have a choice? GUYS! LOL.
Well, looking back on the experience I was clearly more scared on
the drive out and the plane ride up than I was during the jump.
After I was in the open air free falling at 150+ miles per hour
there was nothing to it but to have some fun. And have fun I did!
It’s also my experience that the same mental process occurs when
you set your fees; especially when you set them where they SHOULD
be and that’s a bit (or WAY) outside of your comfort zone.
You begin having all of these negative thoughts like, “nobody will
pay that” or “am I really worth that much?” And let me just answer
those two questions FOR you: Yes, they will and yes, you ARE!
Stop fretting about the build-up and go for the jump. You just
might have the ride of your life!
Cheers
Tom
8 Responses to “What Do Skydiving And Setting Your Fees Have In Common?”
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Good point, the mental barriers we place in our way stop us from accomplishing what we should. I should be charging much more and because I established low prices early on, I am a little apprehensive about raising them for existing clients, but new clients are a different story.
Thanks,
Micheal
Tom, thanks for the analogy… what we believe has a way of becoming true. For others to believe in the value we bring, we must lead by example.
hmmm, thanks for this blog post, Tom, and for making me think about stretching even more as I’m right in the middle of my goal setting and planning process for next year.
Hi Michael. That’s a very common issue for biz owners…when and how to raise fees with existing clients. I actually have an article on that topic that you might like to check out here.
Thanks for taking time to post your comment! Have a Merry Christmas.
Peace
T
Hi Patti
So true! Thanks for the post. Happy holidays.
T
Hi Marcia
No time like the present…particularly when the present coincides with planning for the New Year
Take care
T
Great article, loved the analogy. Thanks for re offering this article because it is so timely, with business coming out of the recession (I think) and a new year with new goal setting. Looking forward to letting you know how it all works out.
Hi Sue
It’s my pleasure. I am looking forward to a great 2010 and hope that it’s a prosperous year for you as well.