Build Your List with Interviews

How To Build Your List With Interviews

Not only can you build a list by interviewing other people,
you can also create new content for your own programs, get
thousands of dollars worth of information for free, pop out
an info product in a matter of a few days and have multiple
streams of revenue coming into your business.

You see, there are actually a lot of very knowledgeable experts
who are lined up waiting to be interviewed so that they can
increase their own exposure. Taking part in an interview series
is both compelling and rewarding for them and most will be
happy to help you spread the word which, of course, will radically
increase the size of your list.

I created an interview series last year and getting the interviews
was actually pretty simple. Yes, it took a little bit of legwork,
but nothing worth having comes without effort.

Here are the 5 basic steps to creating an interview series and
turning into a profitable project that you can repeat over and
over again:

Step 1: Pick your topic

Create a topic that excites you and that you know will excite other
people and this will make it simple to sell and promote.

One tip to finding if others are interested in the topic is to put
out a quick survey using SurveyMonkey.com. This way you can get
direct feedback and know that there’s water in the pool before you
take the plunge.

Step 2: Interview your experts

Create your wish list of experts and start getting in touch. One
of the easiest ways is to simple ask people you already know who
they might be able to recommend. Some of those people you already
know might make great interviews also, so don’t rule that option out.

Step 3: Build your list

Ask each expert to share the recording with their list and
circle of influence. You simply host the playback of the recording
on your website and have an opt-in box for people who would like the
MP3 downnload. This is just ONE of many ways to begin building your
list with interviews.

Step 4: Create your info product

After you have between 5-8 interviews, go ahead and package them
into an information product. You can include transcriptions of the
calls, worksheets to guide people along, helpful resources, etc to
really add value to the project.

Step 5: Start the cash flow

Remember all of those people who opted in to get the free download
of one of the interviews? If they were interested in that, I bet
they’d love to have the whole enchilada. You’ve already demonstrated
the value that the interviews offer. Many of those people will be
more than happy to purchase the entire program. You can deliver this
as a digital download (MP3 recordings and Ebook) or as a physical
product (CDs and binder). The best is to offer both and let clients
choose. If you sell a physical product, I recommend including the
digital download as well. The immediate access to the information
will help with sales and the physical product will increase the
perceived value.

If you want to learn more about how you can create a very profitable
interview series and have a whole lot of fun doing it then sign up
for the FREE teleseminar that I’m having on Monday, June 29th at
6pm EST. Even if you can’t make the call live, I will send you a
recording, but you have to sign up to get access.

Just go here to register: Interview Series Profits

Cheers
Tom