3 Tips for Attracting New Clients Even During a Slow Economy

March 4th, 2009 · 3 Comments3 Comments

If you’re a service professional then you obviously need paying clients in order for you to stay in business.  And even if you haven’t been keeping up with the new, there’s no getting around the fact that we are in the midst of a recession.

But that does NOT mean that you have to give in to that knee-jerk reaction to lower your prices and go into emergency mode.  Despite anything that is happening in the world today, your market still wants solutions to their problems, and maybe more now than ever.

So here are three things that you can do right now to start converting those prospects into paying clients.

1. Ask your market what their biggest obstacle is.

I did this just the other day and got great results and new ideas for my business.  If you have     an ezine or newsletter list, simply send out an email asking them to tell you what their biggest     obstacle is related to your business.  While you’re at it, ask them what their biggest desire is     too.  Stop assuming to know what it is that they want and just ask them.

2. Create a program that will remove the obstacle and create the desire.

Package a program with a beginning, middle, end and intended results. Take the most common response from #1 that you feel confident you can approach and you now have a solution that your market will pay for.

3. Take away the risk.

If you get results from your clients, then back it up.  Let them know that you will guarantee the results.  Don’t worry about people asking for their money back.  The additional clients and customers that you’ll get from offering some sort of guarantee will more than cover the small percentage of people who will ever ask for their money back.

All three steps can be done in a couple days.  Put the question out to your list, outline a program based on the results and remove the risk for people to get involved.

Start with step one today.  Don’t put it off and wait until tomorrow because odds are it won’t get done.

3 Responses to “3 Tips for Attracting New Clients Even During a Slow Economy”  

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  1. 1 Loree Lough on Mar 11th, 2009 said:

    Hey, Tom!

    Excellent advice, even for someone like me whose ‘product’ is fiction. Editors need to know I’m not only capable of but willing to deliver more than ‘just’ novels that are well-written, but which promise to add readers AND dollars to the publisher’s bottom line.

    Now to don my thinking cap so I can devise ways to do just that!

    Keep the tips comin’. We love ‘em!
    Loree

  2. 2 Eliana Gilad on Mar 11th, 2009 said:

    I have been doing just that. Have spent the last few days putting together an ancient healing and transformational for healers ready to transform the blocks to expressing their natural voice.

    Thanks for reminding me to send out another survey. I reread a past survey this morning in prep.

  3. 3 Therese Skelly on Mar 13th, 2009 said:

    Hey Tom,
    I love the reminder about creating a no-risk point of entry. It’s funny because most people are so afraid that they’ll have to give some $ back, but it’s actually the opposite. A great guarantee more likely insures that you’ll get the client to buy in the first place, where they wouldn’t before.

    Great ideas!!

    Thanks,
    Therese Skelly

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