by Tom Buford
Increasing the value of your business is a quick ticket to more profits. One of the fastest ways to begin charging what you deserve is to improve your self-confidence and when you perceive the value of your business increasing, it becomes much easier for you to ask for the fees that you deserve.
Here are 4 ways that you can add value, both real and perceived, to your business that will also save you time and earn you more money.
1. Create a content-rich ezine or newsletter
Writing a regular newsletter or ezine (e-magazine or online newsletter) is a great way to stay in contact with prospects and clients. By offering useful information for your subscribers, you are immediately adding value to your business.
Create a FREE report or some other “tasty” offer that would be of interest to your prospects. In exchange for the report, prospects opt-in by leaving their name and e-mail address. Now you can continue to offer them great, useful information and announce any product or service offers that you have through your newsletter.
2. Hire a virtual assistant
A virtual assistant, or VA, is a work-from-home service professional that will handle administrative and office work for a variety of different clients. Because they work with several clients at a time, you don’t have to be responsible for 40 hours a week worth of work to make them happy. To start with, you may hire a VA for 4-6 hours a month, but the return on investment is wonderful.
This is a great way to save time and effort on tasks that you shouldn’t be putting your energy into. They will do the job better and more efficiently. This in turn helps you to build a more valuable business.
3. Create a group program or tele-seminar series
Adding a group program is as easy as holding a series of tele-seminars or workshops. This allows clients that wouldn’t normally pay for the more expensive one on one time a chance to learn from you. It doesn’t matter whether you are a coach, consultant, speaker or a private chef. There is SO much information that people need to learn that you have in your head, any service professional can put together a group coaching/mentoring program.
4. Interview known experts
Imagine all of the great content and information that you can pass on to clients and prospects that you learned first hand from experts in or around your industry.
So, how do you go about getting an interview with an expert?
Do you have e-mail? Do you have a telephone? They probably do too. Remember, all of the “experts” out there started somewhere. Be persistent and don’t be shy. What’s the worst that can happen by asking for a ten minute phone interview? They can say “No”. That’s the absolute worst thing that can happen.
Use the 6-degrees of separation principle. Ask your friends and colleagues who they know that they could introduce you to. This has worked with AMAZING success for me.
So, what do you do now?! I suggest sitting down with a pen and paper and mapping out exactly how you want to achieve at least two of the steps above. Be clear on your purpose. You want to create additional value for your clients.
Also, start thinking of other ways that you can increase the value of your business.
|I mention four in this article but I go into much more depth in my Charge What You Deserve Coach in a Book which can be found on my website.
Until next time.
Cheers and Success
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