Warning Coaches and Consultants: 3 Reasons You Should Love being Marketed to for Your Business’ Sake

If you’re a business owner and put one ounce of stock into the law of attraction or other similar principles, then I have a very important question to ask you.  How can you continue to hate the very thing that is the lifeblood of a successful business?  Marketing. I have many colleagues and clients who absolutely hate to be marketed to.  They hate it so much that they resist and sometimes even refuse to market their own businesses.

If you can relate at all to this then I want to share 3 great reasons that you should LOVE being marketed to.

1. Learning to enjoy being marketed TO will make you better at marketing your own business. A sure sign that you don’t like to sell or promote your own business is when you hate being sold to yourself.  Before you randomly hit delete on that next sales page, ask yourself how you feel about promoting your business.

2. There’s actually some really good stuff out there. I know, there’s some real garbage too, but there is some fantastic information being sold on and off the internet that can improve the quality of both your life and your business.

3. You can learn from good marketing. Even if it has nothing to do with you or your business.  If a piece of marketing grabs your attention and sucks you in and you’re not even in the market for what it’s selling, PAY ATTENTION TO IT.  What was it that sucked you in?  What made it compelling or interesting?  Now, learn to duplicate that in YOUR business.

So what can you do now?

Ok…I do understand that we’re being overwhelmed with information.  I’m not encouraging you to sign up for more and more ezines/newsletters and Blog feeds.  But I am encouraging you to pay close attention to the ones that;

a: you can benefit from
b: are outstanding marketing examples
c: caught your attention
d: all of the above

If you’re getting hit over the head with junk, don’t complain, just unsubscribe.  It’s that simple.  But for those blogs, ezines and newsletters that can improve your business, pay close attention.

Buy something once in awhile.  Rememeber that education is one of the most important investments that you can make for yourself and your business and there is some solid information out there.

Create a folder in your email account named “marketing examples”.  Go in regularly and see how you can improve your marketing.  I attribute a tremendous amount of my marketing success to simply observing what others are doing and applying it to my business.

Hey, you can even make this FUN!  Next time you’re at a car dealership or other retail location, pay attention to all of the sales and marketing activity surrounding you.  Note some really BAD marketing and mentally poke a little fun at it.  Take note of the really good stuff and use it in your business.

Learn to LOVE marketing.  Even if you hate it, you have to love it at some level.  Without marketing, guess what?  You’re going out of business.  There’s no other way around it.  That doesn’t mean that you have to beat people over the head either.  But marketing needs to be present and prominent for your business to thrive.